After spending several years as a commodity trader, Pier co-founded Piccoli & Piccoli Media Marketing Enterprises, Inc. with a simple idea: combining broadcast production and public relations techniques to feature brands on TV/radio programs in an informative, editorial setting. In 1998, Pier Paolo co-founded PLUS Media, Inc. as an expansion of the same principles: delivering quality media content in a “lifestyle” context. PLUS Media is currently a leader in the highly competitive Broadcast PR industry. In his 30 + years as a leading marketing executive, Pier has worked with hundreds of global brands such as J&J, P&G, PepsiCo, Coca Cola, Dupont, American Express,Target, Walmart and many, many more.
Pier was also the co-founder of PLUS Entertainment, Inc. a producer of independent feature films and highly acclaimed off-broadway productions.
Pier holds a degree in economics from the University of Genova, Italy and an MBA from Baruch’s Zicklin School of Business, New York City.