August 2026

Shared Cost or a Dedicated Story? Choosing the Right SMT Format

Not every brand needs the same type of Satellite Media Tour. The right format depends on the campaign’s budget, timing, message and how much of the interview the brand needs to own. A Satellite Media Tour (SMT) connects a spokesperson with multiple television programs for a series of interviews conducted in one day. In a […]

What to Know Before Booking a Radio Media Tour

Radio continues to be an effective way for brands to reach targeted audiences through trusted local and national voices. Whether used as a standalone campaign or as a complement to television interviews, a radio media tour can deliver broad exposure in a concentrated period of time. The right radio media tour agency will manage the […]

Broadcast Media Platforms: How TV, Radio, and Digital Work Together

Broadcast media has expanded far beyond traditional television and radio. Today, audiences watch and listen across local news programs, national networks, streaming services, connected TVs, podcasts, websites, and social media. For brands and PR professionals, this creates more ways to reach audiences through one coordinated campaign. A modern satellite media tour is no longer limited […]