PLUS Media is a broadcast media tour agency that helps brands, PR agencies, organizations, and spokespeople reach audiences through broadcast, digital, and social media campaigns. Our services include Satellite Media Tours, Virtual Media Tours, Radio Media Tours, media relations support, video production, branded content, and campaign reporting.

We help clients develop the message, prepare the spokesperson, produce the content, book media interviews, and deliver measurable results.

A Satellite Media Tour (SMT) is a series of back-to-back TV, radio, or digital interviews conducted in one day from a studio or broadcast location.

A spokesperson appears live or live-to-tape across multiple TV stations, radio stations, and online outlets in different markets. SMTs are an efficient way for brands to deliver a consistent message to a large audience in a short period of time.

A Virtual Media Tour, or VMT, is similar to a Satellite Media Tour, but the interviews are conducted remotely using a virtual setup. The spokesperson can appear from a home, office, or approved location with the proper camera, lighting, audio, and internet connection.

VMTs are often a flexible and cost-effective option for brands that want broadcast exposure without the need for a studio-based production.

The main difference is the setup.

A Satellite Media Tour is usually produced from a professional studio or broadcast facility, often using satellite or professional broadcast transmission. A Virtual Media Tour is conducted remotely, typically through a high-quality streaming platform.

Both formats allow a spokesperson to complete multiple interviews in one day. The right choice depends on the campaign goals, budget, spokesperson availability, production needs, and desired broadcast quality.

It depends on your goals.

An SMT may be the better choice when you want a highly polished broadcast production, studio quality, complex visuals, or a national campaign with a premium feel.

A VMT may be the better choice when you need flexibility, speed, efficiency, or a more budget-conscious approach. PLUS Media can help determine which format best fits your message, timing, spokesperson, and audience.

A Radio Media Tour (RMT) is a series of scheduled radio interviews conducted by phone, studio connection, or remote audio setup. RMTs can be a strong option when the message is timely, expert-driven, or well suited to conversation-based interviews.

Yes. PLUS Media helps shape the story so it works for producers, anchors, viewers, and the client.

We look at the campaign objective, audience, timing, spokesperson, key messages, and call to action. Then we help craft a media-friendly angle that feels useful and relevant.

Yes, but it needs to be handled carefully.

Broadcast interviews work best when the segment provides real value to the audience first. Brand mentions, product visuals, website references, and calls to action can be included when they fit naturally into the conversation and meet station requirements.

PLUS Media helps structure the segment so the message is clear while still feeling editorially appropriate.

Yes. PLUS Media can develop talking points, sample Q&A, interview flow, suggested anchor questions, and key message guidance.

The goal is not to make the spokesperson sound scripted. The goal is to help them stay focused, confident, and consistent while still sounding natural during each interview.

Yes. We help spokespeople prepare for the format, timing, messaging, camera presence, and interview flow.

For Virtual Media Tours, we also review the spokesperson’s remote setup, including framing, lighting, audio, background, and internet connection. Preparation is especially important because media tours often involve several interviews in a row.

Yes. PLUS Media produces broadcast-quality video assets, including b-roll, branded video, interview clips, digital content, and social media assets.

B-roll can help stations visually support the story and make the segment more engaging. Depending on the campaign, we can use existing client footage or produce new content.

Yes. For Virtual Media Tours, the spokesperson can appear from a home, office, studio, or another approved location. PLUS Media reviews the setup in advance to make sure the video, audio, lighting, background, and internet connection are appropriate for broadcast interviews.

A strong VMT setup usually includes a reliable internet connection, quality camera, good lighting, clear audio, a quiet location, and a clean background. PLUS Media conducts technical checks in advance so the spokesperson is comfortable and the setup is ready before interview day.

Yes. PLUS Media campaigns can include digital, OTT, online, and social media amplification depending on the strategy.

Broadcast exposure is powerful on its own, but campaigns often perform best when TV, digital, and social channels work together. We can help extend the value of a media tour beyond the original interview schedule.

PLUS Media provides campaign reporting that may include confirmed bookings, airings, links or airchecks when available, audience reach, impressions, digital extensions, and other relevant performance details.

Reporting helps clients understand the reach and value of the campaign across broadcast, digital, and online platforms.

Yes, when available. PLUS Media provides airchecks, links, or shareable video clips as part of the campaign reporting process. Availability can vary by outlet and by the way the segment airs or is posted online.

PLUS Media typically delivers a preliminary recap shortly after the media tour wraps and a final campaign report once airing data, links, and audience metrics are available.

Because some stations air segments days or weeks after the tour date, final reports are usually finalized two to four weeks after the campaign. We provide ongoing updates as new placements come in.

Ideally, a media tour should be planned several weeks in advance. This allows time to develop the story angle, prepare materials, confirm the spokesperson, create or edit video assets, conduct rehearsals, and begin media outreach.

That said, PLUS Media can often work within tighter timelines depending on the scope of the campaign and media availability.

To begin planning a campaign, we typically need the campaign goal, preferred timing, spokesperson information, key messages, target audience, product or service details, available visuals, and any required legal or client approvals.

From there, PLUS Media can recommend the best format, timeline, and media strategy.

The cost depends on the format, production needs, spokesperson requirements, number of markets, video assets, timeline, and campaign scope.

A Virtual Media Tour is often more cost-effective than a studio-based Satellite Media Tour, while a full SMT may involve additional production, studio, transmission, or talent costs.

PLUS Media can provide a custom estimate based on your specific goals.

PLUS Media brings decades of experience in broadcast PR, media tour production, booking, messaging, and campaign execution.

We understand what producers need, what spokespeople need to prepare, and what brands need to show results. Our role is to make the process easier, more professional, and more effective from start to finish.

Contact PLUS Media to discuss your campaign goals, timing, message, and budget. We’ll help recommend the right approach and determine whether a Satellite Media Tour, Virtual Media Tour, Radio Media Tour, video production project, or integrated campaign is the best fit.