October 27, 2026

Black Friday Christmas SMT Timing

Before Black Friday or Closer to Christmas: When Should Your Holiday SMT Run?

Black Friday is a useful starting point for planning a holiday Satellite Media Tour. Should your brand reach viewers before the sales begin, during the shopping weekend or closer to Christmas? Each period calls for a different story and the right timing depends on what you want viewers to do and how much time they […]
Holiday Entertaining SMT Strategy

Beyond a Beautiful Table: Making Your Holiday Entertaining SMT Work

The first interview looks great. By the sixth, the cheese has dried out, the garnish has wilted and the spokesperson has used the last clean serving spoon. The next station connects in two minutes. A holiday entertaining Satellite Media Tour needs to work through repeated interviews, changing questions and a table that must be ready […]