Editing

One of the biggest mistakes companies make when they approach television is thinking that a brand, by itself, is enough to get booked. It usually isn’t. Producers are not sitting in editorial meetings asking, “Which brand should we feature today?” They are asking, “What story will be useful, timely, visual, credible, and interesting to our […]

Today’s media world is full of apps, algorithms, and new social platforms. It’s easy to think local TV doesn’t matter anymore. Don’t fall for it. After years of producing satellite media tours and virtual media tours for national brands, I can tell you the morning news anchor in Cleveland still sells products in ways a TikTok creator often can’t.  Here’s why local […]

PR agencies are always looking for new ways to give clients more visibility, more credibility, and more measurable results. Press releases, influencer campaigns, and social media all play a part, but there’s still something uniquely powerful about seeing a client’s message on television. That’s where a satellite media tour (SMT) becomes one of the most valuable tools an agency can […]

When it comes to earning broadcast coverage, two formats stand out: the Satellite Media Tour (SMT) and the Virtual Media Tour (VMT). Both can put your spokesperson in front of millions of viewers in a single morning. But they’re not interchangeable. The right choice depends on your story, your spokesperson, your budget, and the kind of impression […]