Pier Paolo Piccoli is a media entrepreneur and pioneer in broadcast public relations with more than 40 years of experience at the intersection of content, marketing, and brand storytelling.

Forty years ago, he co-founded Piccoli & Piccoli Media Marketing Enterprises, Inc., built on an early vision of integrating broadcast production with public relations to place brands within informative, editorial-style television and radio programming. This model helped shape what is now the modern broadcast PR industry.

In the late 90’s, Pier co-founded PLUS Media, Inc., expanding on these principles to deliver high-quality media content within a lifestyle-driven context. Today, PLUS Media is a recognized leader in Satellite Media Tours (SMTs) and Virtual Media Tours (VMTs), producing campaigns that generate national and local broadcast coverage and millions of impressions across TV, radio, and digital platforms.

Over the course of his career, Pier has worked with hundreds of global brands, including Johnson & Johnson, Procter & Gamble, PepsiCo, Coca-Cola, DuPont, American Express, Target, Walmart, and many, many more.

In addition to his work in media, Pier co-founded PLUS Entertainment, Inc., producing independent feature films and critically acclaimed Off-Broadway productions.

Today, he is focused on helping build new consumer brands, while continuing to advise companies on media strategy, storytelling, and go-to-market execution.

Pier holds a degree in Economics from the University of Genova, Italy, and an MBA from Baruch College’s Zicklin School of Business in New York City.