May 2026

What questions should you ask before hiring a satellite media tour agency?

Hiring a Satellite Media Tour agency can be a smart move when you want your message to reach audiences through trusted TV, radio, digital, and streaming outlets. But not every agency works the same way, and not every team understands what it takes to produce a strong media tour from start to finish. Before you […]
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How to choose the right SatelliteMedia Tour partner

A Satellite Media Tour can be one of the most effective ways to get your message in front of millions of viewers in a short period of time. Done right, it gives your brand access to local TV stations, national outlets, digital platforms, radio, and online audiences, all built around one clear message, one spokesperson, […]
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Why Local TV Still Matters for National Brands

Today’s media world is full of apps, algorithms, and new social platforms. It’s easy to think local TV doesn’t matter anymore. Don’t fall for it. After years of producing satellite media tours and virtual media tours for national brands, I can tell you the morning news anchor in Cleveland still sells products in ways a TikTok creator often can’t.  Here’s why local […]
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How PR Agencies Can Use Satellite Media Tours to Add Value for Clients

PR agencies are always looking for new ways to give clients more visibility, more credibility, and more measurable results. Press releases, influencer campaigns, and social media all play a part, but there’s still something uniquely powerful about seeing a client’s message on television. That’s where a satellite media tour (SMT) becomes one of the most valuable tools an agency can […]
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A PRODUCER’S GUIDE TO SMTs vs. VMTs

When it comes to earning broadcast coverage, two formats stand out: the Satellite Media Tour (SMT) and the Virtual Media Tour (VMT). Both can put your spokesperson in front of millions of viewers in a single morning. But they’re not interchangeable. The right choice depends on your story, your spokesperson, your budget, and the kind of impression […]
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