July 20, 2026

Virtual media tours have moved beyond being an alternative to traditional satellite media tours. For many PR agencies and brands, they are now a practical way to generate television coverage quickly, efficiently, and without requiring a spokesperson to travel to a studio. A virtual media tour, or VMT, connects a spokesperson remotely with television stations […]

For brands looking to generate television coverage without carrying the full cost of a traditional media tour, a co-op satellite media tour can offer a practical alternative. A co-op SMT brings several noncompeting brands together around one timely, consumer-friendly story. The brands share the production and media booking expenses while each receives exposure during the […]

Choosing among the top satellite media tour companies is not simply a matter of comparing prices or counting promised interviews. The right company should understand how television works, what producers look for, and how to turn a brand message into a story viewers will find useful and relevant. A satellite media tour can generate extensive […]

A satellite media tour can be one of the most efficient ways to generate earned media coverage in a short period of time. In one morning, a spokesperson can speak directly to television audiences across the country, deliver a consistent message, and help a campaign earn visibility through trusted TV +news programming. But not all […]