October 16, 2026

A holiday co-op Satellite Media Tour gives brands access to professional talent, production and broadcast interviews while sharing costs with other sponsors. For a straightforward product that fits the theme, it can be a practical option. A single-sponsored SMT is built exclusively around one brand, with more room for its story, products and demonstrations. Before […]

A holiday Satellite Media Tour brings together a story, spokesperson, products and a series of interviews on a tight schedule. A little preparation can help the SMT run smoothly and make your brand’s message easier to understand. Here are several common mistakes to address before tour day. Trying to Say Too Much Interview time is […]

A Satellite Media Tour can help promote your product for both Black Friday and Cyber Monday. The challenge is making sure viewers hear the right offer when their interview airs. Build the segment around what the product does and why someone would want it. Then adjust the promotional details to match each station’s expected air […]