A holiday Satellite Media Tour brings together a story, spokesperson, products and a series of interviews on a tight schedule. A little preparation can help the SMT run smoothly and make your brand’s message easier to understand.
Here are several common mistakes to address before tour day.
Trying to Say Too Much
Interview time is limited. Asking the spokesperson to cover every feature, product variation and promotion can make the delivery feel rushed.
Choose one main message and a few supporting points. Decide what viewers should remember, then build the interview around it. Prepare a shorter version in case an interview is cut short.
Planning a Demo That Takes Too Long
A demonstration that works in a meeting may be challenging on TV. Packaging can be awkward to open, small details may be hard to see, and too many steps can use up the time.
Practice with the actual products and a time limit. If a process takes several steps, have samples ready to show the different stages and the finished result. Make sure to keep backup products and supplies.
Putting Too Much on the Table
Showing the full product line may seem like a good way to gain exposure. But a crowded display can distract viewers and make it harder to identify the featured product.
Choose a few items that support the story. Arrange them so the spokesperson can pick them up easily if needed and the camera can show the important details.
Leaving Product Shipments Until the Last Minute
Late shipments leave less time to check for damage, confirm that everything has arrived and rehearse. Missing items can also force last-minute changes.
Set delivery dates early, track shipments and confirm receipt. Include any accessories, batteries or supplies needed for the demonstration, along with backups where practical.
Assuming Every Interview Will Air Live
Some interviews are recorded for later airing. A discount, delivery deadline or reference to a specific date may be outdated by the time viewers see it.
Discuss when interviews are expected to air and use wording that will still make sense. Confirm promotional dates and product availability. Remember, participating outlets retain editorial control over scheduling.
Giving Viewers a Complicated Next Step
A long website address, several offers or multiple shopping destinations can be difficult to remember.
Give viewers one clear next step, such as visiting a simple website address. Make sure the page works on mobile and makes the featured product or offer easy to find.
At PLUS Media, we work through these details with clients before tour day. Clear messages, rehearsed demonstrations and well-organized products help the spokesperson deliver a useful, natural holiday segment.
Contact PLUS Media to start planning your holiday campaign.
