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A satellite media tour can be one of the most efficient ways to generate earned media coverage in a short period of time. In one morning, a spokesperson can speak directly to television audiences [...]

In today’s marketing landscape, brands have more options than ever to reach their audience. Two of the most popular strategies, Satellite Media Tours (SMTs) and Influencer Marketing, both promise [...]

One of the biggest mistakes companies make when they approach television is thinking that a brand, by itself, is enough to get booked. It usually isn’t. Producers are not sitting in editorial [...]

Every brand wants visibility. More views. More impressions. More clicks. More followers. More content in front of more people. And visibility matters. A brand cannot grow if no one knows it [...]

When brands think about television interviews, they often focus on the obvious question: “How do we get booked?” But from a producer’s point of view, the question is different. Producers are not [...]