Virtual media tours have moved beyond being an alternative to traditional satellite media tours. For many PR agencies and brands, they are now a practical way to generate television coverage quickly, efficiently, and without requiring a spokesperson to travel to a studio. A virtual media tour, or VMT, connects a spokesperson remotely with television stations […]

For brands looking to generate television coverage without carrying the full cost of a traditional media tour, a co-op satellite media tour can offer a practical alternative. A co-op SMT brings several noncompeting brands together around one timely, consumer-friendly story. The brands share the production and media booking expenses while each receives exposure during the […]

Choosing among the top satellite media tour companies is not simply a matter of comparing prices or counting promised interviews. The right company should understand how television works, what producers look for, and how to turn a brand message into a story viewers will find useful and relevant. A satellite media tour can generate extensive […]

A satellite media tour can be one of the most efficient ways to generate earned media coverage in a short period of time. In one morning, a spokesperson can speak directly to television audiences across the country, deliver a consistent message, and help a campaign earn visibility through trusted TV +news programming. But not all […]

In today’s marketing landscape, brands have more options than ever to reach their audience. Two of the most popular strategies, Satellite Media Tours (SMTs) and Influencer Marketing, both promise visibility, engagement, and results. But when it comes to real ROI, which one delivers? Here at PLUS Media, we help brands navigate this exact dilemma. Each […]

One of the biggest mistakes companies make when they approach television is thinking that a brand, by itself, is enough to get booked. It usually isn’t. Producers are not sitting in editorial meetings asking, “Which brand should we feature today?” They are asking, “What story will be useful, timely, visual, credible, and interesting to our […]

Every brand wants visibility. More views. More impressions. More clicks. More followers. More content in front of more people. And visibility matters. A brand cannot grow if no one knows it exists. Social media, digital advertising, influencer partnerships, newsletters, podcasts, and video content all help brands stay active and present. But being seen is not […]

When brands think about television interviews, they often focus on the obvious question: “How do we get booked?” But from a producer’s point of view, the question is different. Producers are not looking for a company or a sales pitch. They are looking for a guest who can help them create a good segment. A […]

One of the biggest mistakes companies make when they approach television is thinking that a brand, by itself, is enough to get booked. It usually isn’t. Producers are not sitting in editorial meetings asking, “Which brand should we feature today?” They are asking, “What story will be useful, timely, visual, credible, and interesting to our […]

Every brand today needs content. Social media has made that clear. Brands need short videos, behind-the-scenes clips, influencer posts, product demos, expert tips, reels, stories, and shareable moments that keep them visible every day. Social media is fast, flexible, and direct. It allows brands to speak to their audience, test messages, build community, and stay […]