Why Local TV Still Matters for National Brands
Today’s media world is full of apps, algorithms, and new social platforms. It’s easy to think local TV doesn’t matter anymore. Don’t fall for it. After years of producing satellite media tours and virtual media tours for national brands, I can tell you the morning news anchor in Cleveland still sells products in ways a TikTok creator often can’t. Here’s why local […]
How PR Agencies Can Use Satellite Media Tours to Add Value for Clients
PR agencies are always looking for new ways to give clients more visibility, more credibility, and more measurable results. Press releases, influencer campaigns, and social media all play a part, but there’s still something uniquely powerful about seeing a client’s message on television. That’s where a satellite media tour (SMT) becomes one of the most valuable tools an agency can […]
A Producer’s Guide to SMTs vs. VMTs
A Producer’s Guide to SMTs vs. VMTs When it comes to earning broadcast coverage, two formats stand out: the Satellite Media Tour (SMT) and the Virtual Media Tour (VMT). Both can put your spokesperson in front of millions of viewers in a single morning. But they’re not interchangeable. The right choice depends on your story, your spokesperson, […]
Why Great Pitches Work (and Most Don’t): How to Turn a Story Idea into a TV Booking
Securing a spot on a local or national television broadcast is one of the most powerful ways to build your brand. As we’ve seen in recent industry data, television doesn’t just build credibility and memory,it acts as a great multiplier for your digitaland social media campaigns. But here’s the catch: getting booked is extremely difficult. […]
The ROI Showdown: Satellite Media Tours vs. Influencer Marketing
In today’s marketing landscape, brands have more options than ever to reach their audience. Two of the most popular strategies, Satellite Media Tours (SMTs) and Influencer Marketing, both promise visibility, engagement, and results. But when it comes to real ROI, which one delivers? Here at PLUS Media, we help brands navigate this exact dilemma. Each plays a different role, so the answer isn’t as simple as […]
The Enduring Power Of Satellite Media Tours
Why They Still Work (and How To Get The Most ROI) Here at PLUS Media, we are regularly asked the same question: In a digital media landscape, are Satellite Media Tours (SMTs) still relevant? The short answer is yes. In fact, they are more effective than ever. In an era dominated by digital, social, and AI-driven marketing, it’s easy to assume that traditional channels like television have become obsolete. The reality? TV isn’t fading, it’s winning. SMTs remain one of […]
