INSIGHTS

Radio continues to be an effective way for brands to reach targeted audiences through trusted local and national voices. Whether used as a standalone campaign or as a complement to television interviews, a radio media tour can deliver broad exposure in a concentrated period of time. The right radio media tour agency will manage the […]

Broadcast media has expanded far beyond traditional television and radio. Today, audiences watch and listen across local news programs, national networks, streaming services, connected TVs, podcasts, websites, and social media. For brands and PR professionals, this creates more ways to reach audiences through one coordinated campaign. A modern satellite media tour is no longer limited […]

Virtual media tours have moved beyond being an alternative to traditional satellite media tours. For many PR agencies and brands, they are now a practical way to generate television coverage quickly, efficiently, and without requiring a spokesperson to travel to a studio. A virtual media tour, or VMT, connects a spokesperson remotely with television stations […]

For brands looking to generate television coverage without carrying the full cost of a traditional media tour, a co-op satellite media tour can offer a practical alternative. A co-op SMT brings several noncompeting brands together around one timely, consumer-friendly story. The brands share the production and media booking expenses while each receives exposure during the […]

Choosing among the top satellite media tour companies is not simply a matter of comparing prices or counting promised interviews. The right company should understand how television works, what producers look for, and how to turn a brand message into a story viewers will find useful and relevant. A satellite media tour can generate extensive […]

A satellite media tour can be one of the most efficient ways to generate earned media coverage in a short period of time. In one morning, a spokesperson can speak directly to television audiences across the country, deliver a consistent message, and help a campaign earn visibility through trusted TV +news programming. But not all […]

In today’s marketing landscape, brands have more options than ever to reach their audience. Two of the most popular strategies, Satellite Media Tours (SMTs) and Influencer Marketing, both promise visibility, engagement, and results. But when it comes to real ROI, which one delivers? Here at PLUS Media, we help brands navigate this exact dilemma. Each […]

One of the biggest mistakes companies make when they approach television is thinking that a brand, by itself, is enough to get booked. It usually isn’t. Producers are not sitting in editorial meetings asking, “Which brand should we feature today?” They are asking, “What story will be useful, timely, visual, credible, and interesting to our […]

Every brand wants visibility. More views. More impressions. More clicks. More followers. More content in front of more people. And visibility matters. A brand cannot grow if no one knows it exists. Social media, digital advertising, influencer partnerships, newsletters, podcasts, and video content all help brands stay active and present. But being seen is not […]

When brands think about television interviews, they often focus on the obvious question: “How do we get booked?” But from a producer’s point of view, the question is different. Producers are not looking for a company or a sales pitch. They are looking for a guest who can help them create a good segment. A […]

One of the biggest mistakes companies make when they approach television is thinking that a brand, by itself, is enough to get booked. It usually isn’t. Producers are not sitting in editorial meetings asking, “Which brand should we feature today?” They are asking, “What story will be useful, timely, visual, credible, and interesting to our […]

Every brand today needs content. Social media has made that clear. Brands need short videos, behind-the-scenes clips, influencer posts, product demos, expert tips, reels, stories, and shareable moments that keep them visible every day. Social media is fast, flexible, and direct. It allows brands to speak to their audience, test messages, build community, and stay […]

Hiring a Satellite Media Tour agency can be a smart move when you want your message to reach audiences through trusted TV, radio, digital, and streaming outlets. But not every agency works the same way, and not every team understands what it takes to produce a strong media tour from start to finish. Before you […]

A Satellite Media Tour can be one of the most effective ways to get your message in front of millions of viewers in a short period of time. Done right, it gives your brand access to local TV stations, national outlets, digital platforms, radio, and online audiences, all built around one clear message, one spokesperson, […]

Today’s media world is full of apps, algorithms, and new social platforms. It’s easy to think local TV doesn’t matter anymore. Don’t fall for it. After years of producing satellite media tours and virtual media tours for national brands, I can tell you the morning news anchor in Cleveland still sells products in ways a TikTok creator often can’t.  Here’s why local […]

PR agencies are always looking for new ways to give clients more visibility, more credibility, and more measurable results. Press releases, influencer campaigns, and social media all play a part, but there’s still something uniquely powerful about seeing a client’s message on television. That’s where a satellite media tour (SMT) becomes one of the most valuable tools an agency can […]

When it comes to earning broadcast coverage, two formats stand out: the Satellite Media Tour (SMT) and the Virtual Media Tour (VMT). Both can put your spokesperson in front of millions of viewers in a single morning. But they’re not interchangeable. The right choice depends on your story, your spokesperson, your budget, and the kind of impression […]

Securing a spot on a local or national television broadcast is one of the most powerful ways to build your brand. As we’ve seen in recent industry data, television doesn’t just build credibility and memory, it acts as a great multiplier for your digital and social media campaigns. But here’s the catch: getting booked is […]

In today’s marketing landscape, brands have more options than ever to reach their audience. Two of the most popular strategies, Satellite Media Tours (SMTs) and Influencer Marketing, both promise visibility, engagement, and results. But when it comes to real ROI, which one delivers?  Here at PLUS Media, we help brands navigate this exact dilemma. Each plays a different role, so the answer isn’t as simple as […]

Why They Still Work (and How To Get The Most ROI)  Here at PLUS Media, we are regularly asked the same question: In a digital media landscape, are Satellite Media Tours (SMTs) still relevant? The short answer is yes. In fact, they are more effective than ever.  In an era dominated by digital, social, and AI-driven marketing, it’s easy to assume that traditional channels like television have become obsolete. The reality? TV isn’t fading, it’s winning.  SMTs remain one of […]