Today’s media world is full of apps, algorithms, and new social platforms. It’s easy to think local TV doesn’t matter anymore. Don’t fall for it. After years of producing satellite media tours [...]
PR agencies are always looking for new ways to give clients more visibility, more credibility, and more measurable results. Press releases, influencer campaigns, and social media all play a [...]
A Producer’s Guide to SMTs vs. VMTs When it comes to earning broadcast coverage, two formats stand out: the Satellite Media Tour (SMT) and the Virtual Media Tour (VMT). Both can put your [...]
Securing a spot on a local or national television broadcast is one of the most powerful ways to build your brand. As we’ve seen in recent industry data, television doesn’t just build credibility [...]
