Archives

Not every brand needs the same type of Satellite Media Tour. The right format depends on the campaign’s budget, timing, message and how much of the interview the brand needs to own. A Satellite [...]

Radio continues to be an effective way for brands to reach targeted audiences through trusted local and national voices. Whether used as a standalone campaign or as a complement to television [...]

Broadcast media has expanded far beyond traditional television and radio. Today, audiences watch and listen across local news programs, national networks, streaming services, connected TVs, [...]

Virtual media tours have moved beyond being an alternative to traditional satellite media tours. For many PR agencies and brands, they are now a practical way to generate television coverage [...]

For brands looking to generate television coverage without carrying the full cost of a traditional media tour, a co-op satellite media tour can offer a practical alternative. A co-op SMT brings [...]